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Brodie Van Wagenen
COO & Head of Strategy and Business Development at Roc Nation Sports
Brodie Van Wagenen is the Chief Operating Officer and Head of Strategy and Business Development at Roc Nation Sports, a position he has held since February 2021. Roc Nation Sports, a division of Roc Nation founded by Shawn "JAY-Z" Carter, focuses on enhancing athletes' careers through strategic marketing, endorsement deals, and community outreach initiatives.12
Professional Background
Van Wagenen has extensive experience in the sports industry, spanning over 25 years. Prior to his current role, he served as the Executive Vice President and General Manager of the New York Mets from October 2018 to November 2020. During his tenure, he was instrumental in negotiating contracts worth over $4 billion and managing significant aspects of player development and team strategy.23
Before joining the Mets, he was the Vice President at IMG Baseball, where he co-headed the baseball division. His early career included roles such as Director of Business Development at Broadband Sports and a member of the Agent Advisory Committee for the Major League Baseball Players Association.12
Education
Brodie Van Wagenen graduated with a Bachelor’s degree in Communication from Stanford University, where he also served on the Buck/Cardinal Board for six years.2
Skills and Expertise
His expertise encompasses:
- Athlete representation
- Marketing strategy
- Contract negotiations
- Business development within sports organizations
Van Wagenen's comprehensive background in both management and athlete advocacy positions him as a key figure in shaping modern sports business practices.12