Suggestions
Broderick Hicks
Wasserman, Brands & Properties | Managing Director, EMEA
Broderick Hicks is the Senior Vice President and Head of EMEA (Europe, Middle East, and Africa) at Wasserman, a leading global agency in sports, entertainment, and culture. He has been in this role since June 2022 and has over 18 years of experience with the company.45
In his position, Hicks oversees Wasserman's operations in the EMEA region, focusing on expanding the agency's presence and capabilities across various sectors, including sports marketing and brand partnerships. His leadership includes managing high-profile clients and spearheading strategic initiatives to enhance Wasserman's influence in the market.23
Prior to his current role, Hicks was involved in managing significant brand accounts, such as AT&T, and has worked with notable companies like Microsoft, Verizon, and PepsiCo. His expertise lies in integrating technology into sports partnerships and developing comprehensive marketing strategies.12 Hicks has also been recognized as one of the "Forty under 40" by Sports Business Journal in 2019 for his contributions to the industry.1
Hicks holds a Bachelor of Science degree from Wake Forest University's Calloway School of Business. He is based in London with his family.14
