University of Hartford

Manchester Community College

Digital Marketing, Content, and Visual Branding Consultant

• Visionary Leadership: Directed ongoing activities of Designer Growth Club (DGC), a coaching program empowering visionary women of faith.
• Coaching Excellence: Led both one-on-one and group coaching sessions, tailoring strategies for individual and collective needs.
• Membership Support & Retention: Acted as the primary support for all members, ensuring their satisfaction and retention by addressing needs and ensuring consistently positive experiences.
• Content Creation & Teachings: Developed unique content and teachings on diverse areas of development, enriching DGC's curriculum and fostering holistic growth for members.
• Brand Representation: Embodied the DGC brand's voice, values, and vision, ensuring consistent, authentic communication across multiple platforms.
• Community Engagement: Spearheaded engagement activities to nurture a close-knit community and encourage active member participation and growth.
• Event Planning, Attendance & Recruitment: Planned and executed DGC events and retreats, attending in person to raise awareness, deepen member connections, and recruit potential members.
• Member Experience: Oversaw the overall member journey, ensuring alignment with DGC's mission and values while exploring areas for innovation and enhancement.
• Marketing & Brand Trust: Utilized in-person and digital platforms to boost DGC's brand, foster trust, and inspire members.
• Empowerment & Inspiration: Integrated empowerment and inspiration into every interaction, content, and coaching session.

Jade Media Global

Head of Coaching and Community 

• Actively promote and endorse Beautycounter's mission to advocate for safer, high-performing beauty products and raise awareness about the importance of clean ingredients and transparency within the beauty industry.
• Recruit, coach, and train new brand affiliates using effective business coaching techniques to help them develop their personal brand, ensuring their content drives impactful sales and aligns with brand objectives.
• Utilize social media platforms and personal networks to create engaging content and educate others about Beautycounter's product offerings, emphasizing their safety and efficacy.
• Manage a private community of customers and prospects, fostering a space for learning, encouragement, feedback, and engagement, ensuring members feel valued and informed.
• Organize and host informational events, workshops, and demonstrations to introduce Beautycounter products to a broader audience, showcasing their benefits and encouraging informed purchasing decisions.
• Build and nurture relationships with customers, providing personalized product recommendations and exceptional customer service to enhance their Beautycounter experience and ensure satisfaction.
• Collaborate with the Beautycounter community to share best practices, stay updated on product launches, and participate in training sessions to deepen knowledge of Beautycounter's brand values and product range.
• Track and analyze key performance metrics, including sales and customer feedback, to optimize strategies and effectively drive brand engagement and growth.

Beautycounter

Brand Advocate

• Strategic Business Planning: Delivered strategic business coaching and planning, offering insights into aligning brand goals with ideal customer audiences, as well as support in business analysis, strategic plan formulation, consistent accountability check-ins, and the identification of priorities and practical action plans.
• Social Media Mastery: Developed and managed comprehensive social media strategies, ensuring consistent brand messaging, engagement, and growth across various platforms.
• Podcast Relations: Identified podcasting opportunities, handled pitch processes, and ensured timely follow-ups to maximize brand exposure.
• Email Marketing Expertise: Designed and implemented email marketing campaigns, complemented by opt-in funnel creation to nurture and convert leads.
• Branding Initiatives: Led brand creation processes, executed brand refresh campaigns, and updated visual branding elements to maintain brand relevance and appeal.
• Content Optimization: Devised and implemented a content repurposing strategy, amplifying the reach and impact of existing content across different channels.
• Web Design & Updates: Designed landing and sales pages with a focus on conversion optimization, and provided routine website updates to ensure online platforms remained current and user-friendly.
• Brand Messaging: Worked collaboratively to streamline and refine brand messaging and voice, ensuring consistency and clarity in all communications.
•Personal Brand Development: Collaborated closely with clients to unearth deeper personal brand clarity and vision, providing tailored strategies to elevate their unique value propositions.
•Community Management and Engagement: Managed and nurtured brand communities, fostering loyalty and encouraging active participation.
• Design Initiatives: Crafted visually appealing workbooks and presentation slides, enhancing the learning experience and brand perception.

Britt Peck, LLC

Digital Marketing & Creative Business Strategist

• Sales Collaboration: Worked closely with company sales representatives to seamlessly coordinate logistical specifics for both virtual and in-person events, ensuring each detail aligns with client expectations.
• Communication Bridge: Acted as the primary liaison between speakers, clients, and internal teams, facilitating smooth communication and ensuring all parties were informed and prepared.
• Travel Coordination: Took ownership of all travel logistics, including booking flights, orchestrating ground transportation, and arranging accommodation, ensuring speakers reach event venues comfortably and on time.
• Tech Readiness: Spearheaded and participated in pre-event conference calls and technology checks, ensuring glitch-free presentations and virtual engagements.
• Contract Assistance: Assisted in drafting event contracts, ensuring clarity, comprehensiveness, and adherence to company standards and client requirements.
• Relationship Building: Focused on cultivating, maintaining, and expanding fruitful relationships with both clients and speakers, emphasizing trust, reliability, and the commitment of Goodman Speakers Bureau to excellence.

Goodman Speakers

Relationship and Event Manager

•Contributed significantly to the formulation and execution of organizational strategies, policies, and practices.
•Spearheaded the planning and implementation of comprehensive marketing and public relations campaigns, aiming to enhance the visibility and positioning of The Cupcake Girls in the market.
•Orchestrated the use of various communication channels, ensuring a consistent and effective message that resonated with the brand's mission and values.
•Played a pivotal role in promoting and expanding the reach of The Cupcake Girls, leading to an increased impact and deeper engagement with the target audience.
•Collaborated closely with cross-functional teams to align marketing strategies with organizational objectives, ensuring cohesive branding and outreach efforts.

The Cupcake Girls Non-Profit Organization

Chief of Communications

• Strategic Development: Developed and implemented marketing plans and projects tailored to amplify the brand's reach and impact in the industry.
• Lead Management: Played a pivotal role in the sales cycle by generating and qualifying sales leads, ensuring high potential opportunities for business expansion and growth.
• Research & Analysis: Conducted meticulous industry research and analysis to gain insights, identify trends, and ensure Unique Extrusions stayed ahead of market dynamics.
• Marketing & Social Media: Spearheaded the creation and management of digital marketing campaigns, emphasizing brand consistency and engagement across social media platforms.
• Design & Content Creation: Led the design and creation of compelling marketing materials, including brochures, flyers, and digital assets, to effectively communicate brand messaging and offerings.
• Event Representation: Actively represented Unique Extrusions at trade shows, exhibition events, and industry conferences, boosting brand visibility and fostering strategic business relationships.

Britt Mognoni