Briton Gergen

Professional Background

Briton Gergen is a distinguished professional in the fields of product marketing and engineering with a solid foundation in biological engineering. His journey began with a strong educational background at Cornell University, where he earned a Bachelor of Science (BS) degree in Biological Engineering, graduating Magna Cum Laude. This academic achievement underscores his dedication to excellence and his robust understanding of engineering principles, making him well-equipped for a successful career in product marketing.

Briton started his career at Jacobs, where he gained initial industry experience as a Process Engineering Intern. This role allowed him to dive into the intricacies of engineering processes and gain hands-on experience that would prove invaluable in his later positions. Following his tenure at Jacobs, he took on the role of Undergraduate Researcher at The Angenent Lab, where he honed his research skills and further developed his analytical abilities.

Transitioning into the tech industry, Briton joined Oracle as a CX Solutions Consultant. In this position, he provided insights that helped bridge the gap between technology solutions and customer needs, setting the stage for his impressive trajectory in product marketing.

He later joined Zenefits, where he held several roles, starting as an Implementation Manager and then advancing to Enterprise Implementation Manager. Here, he honed his skills in managing customer relations and overseeing the successful implementation of solutions within organizations, solidifying his expertise in customer experience and engagement.

At Handshake, a platform dedicated to connecting students and employers, Briton had a remarkable impact, first as an Account Manager and then as University Partnership Manager. His ability to cultivate strong partnerships and create value through collaboration was evident in these roles. Eventually, he advanced to Senior Product Marketing Manager, where he now leads efforts in product positioning, go-to-market strategy, and cross-functional collaboration, illustrating his leadership capabilities and strategic thinking.

Education and Achievements

Briton's academic credentials are impressive, particularly his Magna Cum Laude honor from Cornell University, where he studied Biological Engineering. This program is known for its rigorous curriculum that blends biological sciences with engineering principles, preparing graduates to tackle complex biological and technological challenges in various industries.

During his time at Cornell, Briton engaged in key research projects that not only deepened his knowledge of biological engineering but also allowed him to develop practical skills that are crucial in today's data-driven environment. His educational journey instilled a strong analytical mindset and a problem-solving orientation, both invaluable traits in his subsequent career.

Briton has built an extensive career in product marketing and customer experience management. Working at renowned organizations such as Handshake and Zenefits, he has achieved a notable reputation for his marketing acumen and relationship-building skills. His experiences have enabled him to develop a broad understanding of market dynamics and client needs, factors that are essential in crafting effective marketing strategies.

Achievements

1. Senior Product Marketing Manager at Handshake: As the Senior Product Marketing Manager, Briton plays a critical role in shaping the direction of Handshake's marketing strategies. This role entails overseeing product launches, developing compelling narratives for the product, and ensuring alignment between different teams, highlighting his leadership in providing strategic direction.

2. Contributions at Zenefits: At Zenefits, Briton's work significantly contributed to improving enterprise client solutions. His role as an Enterprise Implementation Manager showcased his ability to manage large-scale projects and ensure client satisfaction, key attributes that reflect his expertise in client relationship management.

3. Experience at Oracle: As a CX Solutions Consultant, Briton developed insightful methodologies that enhanced the user experience for customers, showcasing his talent for translating technical details into customer-centric solutions. This experience has proven essential in his subsequent roles, enhancing his customer engagement strategy.

4. Partnership Development at Handshake: In his various roles at Handshake, especially as University Partnership Manager, Briton successfully cultivated partnerships with educational institutions, significantly enhancing the reach and impact of Handshake's platform among students and employers. His ability to forge meaningful relationships has been a cornerstone of his career success.

Overall, Briton Gergen exemplifies a blend of technical expertise and marketing finesse. His path showcases a commitment to learning, continual growth, and a passion for connecting solutions with user needs through strategic marketing initiatives. Briton's impressive career trajectory and dedication to excellence position him well for future endeavors in product marketing and engineering.