Brit Starr

Brit Starr is the Chief Marketing Officer (CMO) at CreatorIQ, a leading enterprise influencer marketing platform for global brands and agencies.1 She was appointed to this role in September 2024, having previously served as the Senior Vice President of Marketing at the company.1

Career Background

Brit Starr brings over 15 years of experience to her role as CMO.1 Before joining CreatorIQ, she held key positions at Tribe Dynamics, a creator intelligence platform, where she served as SVP of Revenue and SVP of Marketing.1 Her involvement in the creator economy spans more than eight years, making her a seasoned leader in this growing industry.1

Role at CreatorIQ

As CMO, Starr oversees all of CreatorIQ's marketing efforts, including:

• Events
• Communications
• Content creation
• Research and insights
• Brand and creative strategy
• Product marketing
• Performance marketing1

She works closely with the executive team to ensure CreatorIQ continues to deliver best-in-class solutions for the creator economy, which is expected to grow to $500 billion by 2027.1

Leadership Philosophy

Starr is known for her empathetic leadership style and effective decision-making.2 She emphasizes the importance of:

• Adding value
• Simplicity in marketing
• Community involvement

These principles are considered essential pillars for building successful brands in her view.2

Industry Perspective

Starr is passionate about influencer marketing and has valuable insights into the industry's dynamic landscape.2 She believes that creator marketing is the future of marketing, citing the importance of authenticity and human connection in an era of accelerating technological advancements.1

Personal

Brit Starr's LinkedIn username is britmccorquodale, which suggests her full name might be Brit McCorquodale Starr.3 She is an accomplished marketing executive with a proven track record of growing transformative businesses.3