Brighton Hertford

Brighton Hertford is a seasoned professional in the field of sales enablement, currently serving as the Senior Manager of Sales Enablement at Lucid, a position she has held since April 2021.1 Based in the Salt Lake City Metropolitan Area, Brighton brings a wealth of experience to her role, focusing on inspiring, enabling, and uplifting talented individuals in the field.1

Career Progression

Brighton's career journey showcases a steady climb in the sales and enablement sector:

• She began her professional journey at Anthropologie as a Sales Representative, eventually becoming a Team Lead.1
• Her transition into the tech industry started with a role as an MDR (Market Development Representative) at Instructure in July 2015.1
• At Instructure, she progressed through various roles, including CSM (Customer Success Manager), Client Development Consultant, and Senior Sales Enablement.1
• Her last position at Instructure was Global Manager Sales Enablement before moving to Lucid.1

Skills and Expertise

Brighton describes herself as a "scrappy sales enablement specialist" who is always looking to collaborate, innovate, and elevate.1 Her LinkedIn profile suggests she has expertise in:

• Sales enablement strategies
• Team leadership and management
• Client development and customer success

Education and Certifications

Brighton's educational background includes:

• A Bachelor of Fine Arts (BFA) in Acting from Brigham Young University (2004-2009).1
• She also attended the University of Utah from 2004 to 2008.1

Her professional development is evident through various certifications:

• CCS certification from CustomerCentric Selling® (July 2020)1
• Sales Certification in Selling Through Curiosity from SalesHood (March 2021)1
• Scrum Master Certified (SMC) from Scrum Alliance (January 2024)1

Brighton Hertford appears to be an active professional who regularly shares insights and experiences on LinkedIn, contributing to discussions about sales enablement and professional development in the tech industry.234