Rose-Brie Code

Brie Code is the Founder and CEO of TRU LUV, a Toronto-based company focused on redefining human-computer interaction through emotionally conscious applications. TRU LUV aims to create a new internet that emphasizes compassion and co-creation, moving away from traditional gaming models that often prioritize competition and stress. The company's flagship app, #SelfCare, has garnered significant attention, achieving over 4 million downloads without any advertising efforts.12

Before establishing TRU LUV, Brie was an AI lead at Ubisoft, where she worked on notable projects such as Child of Light and several Assassin's Creed titles. Her experiences in the gaming industry led her to recognize a lack of diversity and representation in game development, prompting her to create a studio that centers marginalized voices and promotes well-being.23

Brie's vision for TRU LUV includes developing AI companions designed to foster relaxation and personal growth, rather than challenge or complexity. This innovative approach is reflected in the company's commitment to designing apps that resonate with users on a deeper emotional level.35 She has also been involved with various initiatives aimed at supporting emerging game development communities globally.3

In addition to her work at TRU LUV, Brie Code is active in thought leadership within the tech community, participating in discussions about interactive media and mentoring aspiring developers.45