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Bridgit Evans
Culture Change Thought Leader
Bridgit Antoinette Evans is a prominent figure in the realm of philanthropy and cultural change, serving as the Chief Executive Officer of the Pop Culture Collaborative since its inception in 2017. Under her leadership, the Collaborative has emerged as a key philanthropic resource dedicated to transforming the narrative landscape in America, particularly focusing on issues affecting people of color, immigrants, refugees, Muslims, and Indigenous peoples, with special attention to marginalized groups such as women, queer, transgender, and disabled individuals.123
Background and Career
Bridgit's career spans over 15 years in the fields of art and social justice. Before leading the Pop Culture Collaborative, she founded Fuel: We Power Change in 2008, a creative strategy studio that partnered with various movement organizations to design long-term campaigns addressing critical social issues. Her work has included collaborations with notable organizations such as the Save Darfur Coalition and the National Domestic Workers Alliance.124
Evans' approach emphasizes the power of storytelling and pop culture as tools for social change. She believes that engaging artists and leveraging popular narratives can significantly influence public perception and drive cultural shifts necessary for social justice.13 Her background in theater has also shaped her understanding of narrative strategies and their impact on society.3
Contributions to Social Change
At the Pop Culture Collaborative, Bridgit has spearheaded initiatives that support innovative projects aimed at reshaping societal narratives. The organization engages in grantmaking, network building, and narrative design to foster a culture that promotes inclusivity and justice. The Collaborative aims to create a pop culture environment that resonates with a broad audience, thereby facilitating meaningful conversations about identity, belonging, and equity.26
Bridgit's leadership is characterized by her commitment to harnessing the collective power of philanthropy and storytelling to effectuate lasting change. Through her efforts, she continues to inspire new generations of artists and activists to engage in this vital work.15