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Bridget O'Donnell
Content Strategist at Alibaba Group
Bridget O'Donnell is a seasoned content strategist with more than ten years of experience in various aspects of communications and design. Her professional expertise spans digital journalism, social media management, marketing, user experience, product development, branding, and copywriting. Bridget has a versatile educational background, having studied TEFL at The Center for Teaching and Learning Chinese, College Fellowship at The Poynter Institute for Media Studies, and a B.A. in Political Science and Communication Studies from the University of Michigan.
Throughout her career, Bridget has held key roles in several notable organizations. She currently serves as a Senior Content Strategist at Alibaba Group, showcasing her strategic prowess and leadership in content development and management. Previously, she excelled as the National Digital Content Manager at Urbanatomy Media, That's Shanghai, That's Beijing, and That's PRD. Bridget also honed her skills in marketing at Ataway, design at China Daily, and teaching as an English Teacher at Luoling Foreign Language Experimental School.
In addition to her professional roles, Bridget has a rich history of internships and positions that have contributed to her well-rounded skill set. She has worked as an Intern at Creative Circle Media Consulting, Analyst at PRIME Research, Features Design Intern at The New York Times, and Art Intern at Autoweek Magazine. Furthermore, her editorial acumen and design expertise were evident during her tenure as the Managing Online/Design Editor at The Michigan Daily.
Bridget O'Donnell's diverse experiences and academic achievements underscore her depth of knowledge and proficiency in strategic content creation, digital marketing, and user-centric design. Her career trajectory highlights a passion for storytelling, innovation, and effective communication strategies.