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Brie Wolfson
Experienced entrepreneur and consultant
Brianna Wolfson, often referred to as Brie Wolfson, is the founder of The Kool-Aid Factory, a consultancy focused on enhancing company culture through innovative practices. Her work aims to provide organizations with tools and insights to foster a positive and effective workplace environment. The Kool-Aid Factory operates as a resource hub that offers a series of "zines," which are designed to inspire and guide leaders in building a thriving organizational culture. The initiative emphasizes the importance of continuous improvement and collective responsibility in shaping workplace dynamics.15
Before founding The Kool-Aid Factory, Wolfson had a notable career in various tech companies. She worked at Stripe, where she was involved in business operations and helped launch Stripe Press, a publishing imprint dedicated to economic and technological advancement. She also held positions at Figma, Google, and Pocket Gems, gaining extensive experience in brand marketing, user acquisition, and operations.235
Wolfson's approach to company culture is informed by her experiences in high-growth tech environments, where she observed the critical role of culture in organizational success. Her goal with The Kool-Aid Factory is to help organizations understand and actively cultivate their culture, making it a priority alongside product development and operational efficiency.14