Briana Ferrigno

Briana Ferrigno is the President of McCann Global Health, a specialized agency within McCann Health that focuses on addressing global public health challenges.12 Here are some key details about her:

Professional Background

Briana has been with McCann Global Health since its founding in 2013, initially serving as Associate Director.3 She was promoted to Vice President and Group Director in 2015, and then to President in March 2018.123

Prior to McCann, Briana worked in communications roles at:

• ICAP at Columbia University (2011-2013)
• Columbia Center for Teaching and Learning (2006-2011)
• Avenue A - Razorfish (2006)
• Mindshare (2005-2006)3

Education

Briana holds multiple degrees:

• BA in Communications from The George Washington University (2000-2004)
• MS in Strategic Communications from Columbia University (2007-2009)
• Masters in Public Health from Columbia University Mailman School of Public Health (2010-2013)34

Role at McCann Global Health

As President, Briana oversees all account and strategic management at McCann Global Health.4 The agency works with governments, NGOs, and companies to address urgent public health issues globally, using creative communications to inspire social and behavioral change.3

Other Ventures

In addition to her role at McCann, Briana is the co-founder and CEO of Changemaker Chats, a global organization that connects and supports the next generation of female leaders through off-the-record conversations with powerful women.3

Expertise and Approach

Briana combines methods from public health and advertising in her work. She emphasizes the importance of understanding the target audience deeply, focusing on human connection rather than just health information.5 Her approach involves intensive research to gain empathy and insight into the lives of the people they're trying to reach.

Briana's work at McCann Global Health involves tackling major public health challenges like HIV prevention, polio eradication, and maternal and child health, often in collaboration with organizations like UNICEF and USAID.5