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Briana Cheng
Founder at b4 + A&R at 4AD
Briana Cheng is a versatile individual with a diverse background in journalism, cultural studies, and music industry roles. She holds an Associate of Arts in Journalism from Queensborough Community College and a Bachelor of Arts in Cultural Studies/Critical Theory and Analysis from SUNY Empire State College. Briana has been involved in various organizations, including founding b4 and working in roles such as A&R at 4AD, Publicist at Tell All Your Friends PR & Management, A&R at Downtown Records, and Partner Relations at Jukely. She has also contributed to VICE Media, LLC, Dazed & Confused, and Complex Media as a freelance contributor, and worked in positions like Marketing & Social Media Coordinator at Mermaid Avenue, A&R Scout at Mom+Pop Music, and Talent Management Assistant at BMF Media. Briana's experience also includes internships at XL Recordings in A&R and marketing, as well as roles at Pianos, Showpaper, and Earmilk.com.