Briana Anderson

Briana Anderson is the Vice President of Merchandising at PriceSmart, a leading membership club retailer based in San Diego, California. In this role, she is responsible for overseeing the merchandising strategies that align with the company's mission to provide high-quality products at competitive prices across its numerous clubs in Central America, Colombia, and the Caribbean.

Background and Education

Briana holds a Bachelor of Arts degree with a major in Business Management and a minor in Sociology, concentrating on Economics from Hamline University. Her educational background equips her with a strong foundation in both business operations and consumer behavior, which are essential for her role in merchandising.

Professional Experience

Before joining PriceSmart, Briana accumulated significant experience in various roles within the retail sector. Her career trajectory reflects a commitment to enhancing product offerings and improving customer experiences through effective merchandising strategies.

Current Role at PriceSmart

As Vice President of Merchandising, Briana plays a crucial role in:

• Product Selection: Curating a diverse range of products that meet customer needs.
• Pricing Strategy: Implementing pricing strategies that ensure competitiveness while maintaining profitability.
• Supplier Relations: Collaborating with suppliers to secure quality products at favorable terms.

Briana Anderson's leadership in merchandising is pivotal to PriceSmart's ongoing success as it continues to expand its reach and enhance its value proposition for members.