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Brian Wong
Entrepreneur, investor and author
Brian Wong is a Senior Product Designer at Uber, with a decade of experience in design, primarily in San Francisco. His work focuses on creating innovative and user-centered design solutions that address both functional needs and emotional resonance. Wong has been instrumental in various projects at Uber, including the redesign of the Uber Pool service and the Rider Request Experience, where he led the design process from problem definition to implementation.13
Before his role at Uber, Wong worked at Cruise and IDEO, where he contributed to pioneering mobility services, including the development of the world’s first Level 4 autonomous ride-hailing fleet. His design philosophy emphasizes practicality, innovation, and deep user empathy, shaped by his experiences in diverse cultural contexts, including Hong Kong, where he grew up.12
In addition to his professional work, Wong is involved in personal projects, such as developing an AI-powered meditation therapy app called Sit, which aims to provide personalized guided meditations.1 His background in design is complemented by his educational experience at the California College of the Arts.2
