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Brian Wonch
Analytics Manager at ShopRunner
Professional Background
Brian Wonch is an accomplished professional with over a decade of experience in marketing analytics and a robust background in team management. His career trajectory showcases a commitment to leveraging data-driven insights to enhance business performance across various industries, including retail, telecommunications, healthcare, education, consumer packaged goods (CPG), and political campaign analytics.
Currently serving as an Analytics Manager at ShopRunner, Brian leads a team that focuses on harnessing data to drive marketing strategies and improve customer experiences. Previously, he held the position of Director of Analytics at iProspect, where he successfully managed analytics projects that provided strategic direction for marketing initiatives. His experience at iProspect further encompasses a tenure as Senior Manager of Analytics, allowing him to accumulate a wealth of knowledge in the field and build proficiency in methodologies that speak to measuring incremental value, forecasting sales, and predicting conversion rates.
Brian's professional journey reflects a diverse skill set that is fortified by his hands-on experience in both corporate and consulting environments. He has also shared his knowledge as an Adjunct Lecturer at Northwestern University, where he educated and inspired the next generation of marketing professionals.
Education and Achievements
Brian's academic credentials underpin his expertise in marketing analytics. He holds a Master of Science in Integrated Marketing Communications with a focus on Marketing Analytics from Northwestern University, a program recognized for its rigorous curriculum and strong emphasis on data-driven decision-making in marketing. This graduate education equips him with the theoretical and practical tools necessary to navigate the increasingly data-centric landscape of modern marketing.
Underpinning his master's degree, he earned a Bachelor of Arts in Latin American Studies and Spanish from Oberlin College. This unique combination of studies not only highlights his analytical capabilities but also his cultural fluency, which can be a significant asset in multinational and multicultural marketing efforts.
Brian has garnered respect and recognition in various roles across esteemed organizations. His stints at Ogilvy & Mather as a Consultant in Marketing Analytics and at iCrossing as an Analytics Specialist reflect his versatility and his ability to adapt his skills in ever-evolving marketing environments. At Obama for America, as an Associate Analyst in Digital Analytics, he contributed to groundbreaking strategies that reached wide-ranging audiences, further positioning him as a thought leader in political marketing analytics.
Technical Skills
Brian's technical toolkit is expansive and diverse, enabling him to tackle complex analytical projects effectively. He is proficient in programming languages such as Python with libraries including pandas and scikit-learn, which are invaluable for data manipulation and machine learning tasks. His capability in utilizing reporting APIs enhances his data collection and analysis processes, allowing for more efficient workflows.
In the realm of data visualization, Brian has demonstrated prowess in using platforms like Looker and Tableau Server, alongside statistical visualization libraries like ggplot and matplotlib. His enthusiasm for data storytelling ensures that insights derived from data are communicated effectively, aiding in better decision-making across stakeholders.
Moreover, his expertise extends to database management systems, including SQL Server, Snowflake, and Postgres, which are crucial for organizing and querying data effectively. Brian also possesses a comprehensive understanding of marketing tools such as the Adobe Marketing Suite, Google Marketing Platform, Google Analytics, and Kenshoo Search/Social—tools that complement his analytical skill set and enhance his ability to drive marketing campaigns that yield results.
Brian’s background in analytics is not just about numbers; it is about deriving actionable insights that lead to strategic improvements for businesses. With a broad spectrum of experiences from managing a team to executing high-level analytical projects, he continues to leave a significant mark on the marketing analytics field.
Notable Projects
Throughout his career, Brian has taken on numerous notable projects that underscore his ability to blend technical skills with strategic insight. His favorite projects have often revolved around measuring incremental value, a critical aspect of understanding the effective return on marketing investments. He has adeptly forecasted sales trends, allowing organizations to align their strategies with market demands accurately.
One key area of his expertise lies in predicting conversion rates, facilitating a deeper understanding of customer behavior and preferences. This predictive capability is crucial in optimizing marketing strategies, ensuring that campaigns resonate with target audiences. Moreover, Brian’s efforts in process automation have significantly streamlined analytical operations within organizations, enhancing efficiency and allowing for quicker access to critical insights.
Conclusion
With a clear commitment to driving results through analytics, Brian Wonch exemplifies the role of a modern marketing analytics leader. His unique blend of technical skills, extensive experience across diverse industries, and profound educational background has positioned him as a leading figure in the field. As he continues to innovate and share his insights through both his work and his teachings, Brian is set to inspire future generations of marketers to harness the power of data for strategic success.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.