Brian West

Partner - Strategy, Active Ingredients – Seasoned digital marketing and branding expert for food, beverage, and technology brands. Co-founder of NewFit Sports, a pickleball brand for athletes of all ages.

Brian West is a Partner and Strategy lead at Active Ingredients, Inc., a boutique marketing agency based in Sausalito, California.1 2 With over 20 years of experience in digital-forward brand marketing, Brian specializes in building purpose-driven food and technology brands.2

Brian co-founded Active Ingredients along with Mary Ames West and Eric Eisenberg. The trio met in 1997 at a music festival near Yosemite and soon began collaborating on creative projects.1 Their shared passion for environmental protection and backgrounds in digital strategy, brand strategy, and creative team leadership led them to establish Active Ingredients with the goal of helping purpose-driven brands make a greater impact.1

As a partner at Active Ingredients, Brian focuses on strategy development for clients. The agency's core values include continuous learning, boldness combined with humility, and a commitment to making a positive difference.1 Brian's expertise likely contributes to the agency's mission of shaping brands that can positively influence the world.

In addition to his role at Active Ingredients, Brian is also a co-founder of NewFit Sports, a position he has held since 2018.3 His professional background includes a stint as Business Development Manager at Aptimus from 2000 to 2001.3

Brian's LinkedIn profile can be found under the username "brianlanewest".2 He is based in the San Francisco Bay Area and holds a degree from the University of the Pacific.2 4