Brian Vinikoor

Brian Vinikoor is the Senior Vice President of Marketing at Arista Records, a position he has held since joining the company in 2018.1 He is a highly experienced professional in the music industry with a diverse background in marketing, strategic partnerships, and artist management.

Vinikoor's career highlights include:

1. Education: Studied at the University of Cambridge and Northeastern University, focusing on international programs, music industry, and food & agriculture field study.

2. Previous roles:

   • Senior Director of Strategic & Digital Partnerships at mtheory, where he managed partnerships for over 80 artists including Major Lazer, Twenty One Pilots, and Kacey Musgraves.1
   • Helped revive the historic Forest Hills Stadium in Queens, NY.1
   • Headed the marketing division at Secret Road, a music management and licensing company.1
   • Started his career at Glassnote Records.1

3. Current role: At Arista Records, Vinikoor is responsible for driving the overall marketing strategy, working closely with industry partners to create innovative plans for developing artists' careers and bringing their releases to market.1

Vinikoor joined Arista Records as part of CEO David Massey's initiative to build a "new model major label" with forward-thinking industry professionals.1 His expertise in marketing and strategic partnerships has been crucial in shaping Arista's approach to artist development and promotion in the digital age.2