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Brian Suh
Transformation Practice Lead at Gain Theory
Brian Suh is a seasoned professional in the field of data analytics, marketing effectiveness, and technology strategy. He currently holds multiple important roles at Gain Theory, a global marketing effectiveness consultancy that is part of WPP.12
Key Positions at Gain Theory
Brian Suh serves as:
- Global Head of Products
- Transformation Practice Lead
As the Global Head of Products, Brian is responsible for managing Gain Theory's product roadmap and development, as well as overseeing the company's overall technology strategy.2
Contributions and Achievements
Brian has made significant contributions to Gain Theory's operations and capabilities:
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He founded the Gain Theory Data Center of Excellence, which ensures a globally consistent and efficient way of working across all client engagements.2
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Brian created Gain Theory's data platform called Gain Theory Data One.2
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He works closely with WPP's CTO Office to align Gain Theory's tech strategy with that of its parent company, focusing on topics such as privacy and AI.2
Experience and Expertise
Brian brings over 15 years of experience in data, analytics, and technology to his role at Gain Theory. His background includes work at various types of organizations:
- Consultancies
- Media agencies
- SaaS companies
This diverse experience allows him to bring a unique perspective to client challenges.2
Education
Brian Suh holds advanced degrees from Cornell University:
- MEng in Engineering Management
- BS in Electrical and Computer Engineering2
Role in Data Transformation
As the Transformation Practice Lead, Brian plays a crucial role in streamlining Gain Theory's data ingest process. He has been instrumental in implementing CloverDX, a tool that has significantly improved the efficiency of handling large volumes of client data.1
Brian's expertise in data transformation has helped Gain Theory to standardize processes, create a common language for data handling, and improve the transferability of knowledge across teams.1
In summary, Brian Suh is a key figure at Gain Theory, driving innovation in data analytics and marketing effectiveness through his roles in product development, technology strategy, and data transformation.
