Brian Sowers

Brian Sowers is a well-known name in the field of survey research and expert testimony when it comes to civil cases, with extensive experience serving as a testifying expert and submitted reports to Federal and State Courts. With a BA in History from Roanoke College and an MBA in Marketing/Marketing Management from the University of Colorado Colorado Springs, Brian has excelled in his role as Principal and Testifying Survey Expert at Applied Marketing Science.

At AMS, Brian is responsible for delivering survey research and expert testimony in civil cases, supporting affiliated academic experts and economic expert witnesses in consumer-related matters, and providing survey evidence and expert testimony on trademark and trade dress infringement, false and deceptive advertising, claims substantiation, and class action litigation. He works closely with attorneys in assessing the benefits of collecting market research data, critiquing opposing expert reports, and preparing experts for deposition and trial questioning.

In addition to his role at AMS, Brian has honed his expertise through various other positions, including his previous roles as a Senior Manager, Senior Project Director, and Market Research Analyst. He has also served as a Project Director at Marketing Analysts, Inc. and a Senior Analyst at Lockheed Martin, where he gained invaluable experience in survey design, data analysis and quantitative research methods.