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    Brian Siu

    General Manager, Latin America at Jeeves, 🇧🇷🇨🇴🇲🇽

    Brian Siu is the General Manager for Latin America at Jeeves, a fintech company that provides payment solutions and corporate expense management services.1 In his role, Siu is responsible for overseeing Jeeves' operations and expansion in the Latin American market, with a particular focus on Brazil.1

    Siu has been instrumental in driving Jeeves' growth strategy in the region. He has emphasized the company's plans to accelerate its traction in Brazil by 2024, introducing new features and expanding beyond their core product of corporate cards.1 Under his leadership, Jeeves is working on implementing additional management and banking functionalities with a cross-border perspective, aiming to address the needs of medium and large enterprises operating internationally.1

    Some key points about Brian Siu's role and vision for Jeeves in Latin America include:

    1. Spearheading the "Jeeves 2.0" initiative, which aims to introduce new features and expand the company's service offerings.1
    2. Focusing on localizing Jeeves' products for the Brazilian market, including the integration of local payment methods like Pix, boleto, TED, and DOC.1
    3. Working towards making Jeeves a regulated entity by the Central Bank of Brazil.1
    4. Prioritizing Brazil as a key market for growth, allocating more resources to expand the team and adapt Jeeves' solutions for the local market.1

    Siu has also shared insights on the startup ecosystem and market conditions. He believes that during economic crises, there must be a market correction, and companies that haven't proven their business models may exit the market.2 He emphasizes the importance of building sustainable companies from the ground up, rather than relying solely on venture capital funding.2

    While specific details about Brian Siu's background are limited in the provided search results, his LinkedIn profile indicates that he is based in Mexico City and has over 500 connections on the platform.3

    Highlights

    Dec 5 · contxto.com
    Jeeves 2.0 is the new stage of fintech to conquer Brazil
    Startups in Crisis: Time to Readjust Priorities, Prove the Business ...

    Related Questions

    What are Brian Siu's main goals for Jeeves in Brazil?
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    What new features are included in Jeeves 2.0?
    How does Jeeves plan to compete with local fintechs in Brazil?
    What challenges has Brian Siu faced in expanding Jeeves in Latin America?
    Brian Siu
    Brian Siu, photo 1
    Brian Siu, photo 2
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    Location

    São Paulo, São Paulo, Brazil