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Brian Sasson
Director - The P&G Fund / P&G Corporate Contributions at Procter & Gamble at Procter & Gamble
Professional Background
Brian Sasson has built a remarkable career in corporate marketing and community contributions, primarily through his extensive tenure at Procter & Gamble (P&G), a multinational consumer goods corporation. With a strong foundation in marketing, Brian has progressively advanced through various leadership roles within P&G, where he has made significant impacts through innovation and strategic initiatives. His journey started with a Bachelor's degree in Marketing from Miami University, a launching pad to a successful career in the corporate world.
Brian's professional path at Procter & Gamble began with a focus on market research and consumer insights, where he held the role of Manager in P&G's Market Research / Consumer & Market Knowledge department. His expertise in understanding consumer behavior and market trends enabled him to contribute valuable insights that helped shape P&G's marketing strategies.
As his career progressed, Brian took on the role of Manager for P&G Community Relations. In this capacity, he was responsible for fostering sustainable community partnerships and enhancing P&G's corporate citizenship. His commitment to driving positive community impact laid the groundwork for his later achievements in corporate social responsibility.
Brian's leadership skills and effective management style eventually led him to the position of Senior Manager at The P&G Fund, where he focused on corporate contributions and community engagement. In this role, Brian was instrumental in directing P&G's philanthropic advancements and corporate social initiatives. His ability to align the company’s community efforts with its overarching corporate values significantly enhanced P&G’s brand reputation and consumer trust.
Most recently, he has flourished as the Director of The P&G Fund / P&G Corporate Contributions, where he spearheads strategic initiatives that bridge P&G’s business objectives with social impact. Under his direction, the fund has successfully initiated numerous programs that promote education, health, and wellness, socially responsible business practices, and community engagement across various regions.
Education and Achievements
Brian Sasson holds a Bachelor's degree in Marketing from Miami University. His educational background provided him with the foundational principles of marketing, business strategy, and consumer behavior, which he has effectively applied throughout his career. His academic pursuits were complemented by practical experience gained during his internship at Baxter Healthcare Corporation, where he honed his marketing skills in a corporate setting.
Over the years, Brian has achieved numerous accolades within Procter & Gamble and has played a vital role in elevating the company’s community relations and corporate social responsibility efforts. His achievements are not only a testament to his professional capabilities but also reflect his commitment to making a difference in the communities P&G serves. As he continues to drive impact through innovative initiatives and strategic leadership, Brian's work stands out as a model of excellence in the field of corporate contributions and marketing.
Notable Achievements
- Corporate Contributions Leadership: As the Director of The P&G Fund, Brian has successfully led initiatives that have significantly increased P&G's investment in community development and social responsibility programs.
- Community Engagement: Brian’s insight into consumer needs and community relations has allowed him to implement effective programs that engage consumers with P&G’s mission of improving lives, showcasing his ability to connect business objectives with societal needs.
- Strategic Philanthropy: His role at P&G has involved reshaping the company’s philanthropic approach, ensuring that corporate contributions are strategically aligned with areas where P&G can create the most impact, which has helped enhance the company's public image and consumer loyalty.
Brian Sasson's career exemplifies a successful blend of marketing acumen and a commitment to social responsibility, making him a respected leader in the field. He continues to inspire and drive positive change within Procter & Gamble and the larger community.
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Corporate Contributions
Community Relations
Procter & Gamble
Marketing Leadership
Sustainable Practices
Corporate Social Responsibility
Consumer Insights
Philanthropy
Baxter Healthcare Corporation
Miami University
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