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Brian Robbins
American film and television producer and director
Brian Robbins is a prominent figure in the media and entertainment industry, currently serving as the President of Kids & Family Entertainment at ViacomCBS. His role encompasses overseeing the strategic, creative, and operational aspects of the company's children's and family-focused brands, including Nickelodeon, Nick Jr., and TeenNick. Additionally, he manages The Nick Experience, which includes live shows and consumer products related to Nickelodeon.12
Career Overview
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Previous Roles: Before his position at ViacomCBS, Robbins was the President of Nickelodeon from 2018 to 2021. He played a crucial role in enhancing Nickelodeon's content offerings and expanding its cultural impact across various platforms. He also served as the President of Paramount Players, where he was involved in producing films connected to Viacom's flagship brands.24
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Founding Awesomeness: Robbins founded Awesomeness, a multi-platform media company known for producing popular web series and films aimed at teenage audiences. The company was acquired by Viacom in 2018, further solidifying Robbins' influence in youth-oriented media.14
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Production Credits: Throughout his career, Robbins has produced numerous successful television shows and films, including hits like Smallville, One Tree Hill, All That, and Kenan & Kel. His work extends to feature films such as Coach Carter and Good Burger.34
Achievements
Robbins' contributions to the industry have earned him several accolades, including a Directors Guild Award and a Peabody Award. He has been recognized for his ability to adapt content for evolving viewing habits, particularly among younger audiences.15
Recent Developments
In 2024, Robbins was named co-CEO of Paramount Global, reflecting his significant role in shaping the company's direction in both film and television.46 His leadership continues to focus on leveraging iconic intellectual properties to engage kids and families across various platforms, particularly through streaming services like Paramount+.25
Overall, Brian Robbins' extensive experience and innovative approach have positioned him as a key player in children's entertainment within ViacomCBS.
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