Brian Rice

Brian Rice is a seasoned professional with a background in direct marketing and database marketing, specializing in financial and direct response businesses using various channels like TV, direct mail, data analytics, and digital advertising.

At the young age of 19 in 1994, Brian founded his first company - a call center aimed at generating and qualifying leads for mortgage lending institutions, showcasing his entrepreneurial spirit from an early age.

With a keen eye for innovation, Brian Rice and his partner established Red Clay Media in 1997, a prominent marketing services agency known for its expertise in data analytics for direct response, display advertising, direct mail, and email marketing, catering to high-profile clients like Sirius Satellite, MetLife, Merrill Lynch, and others.

Under Brian's leadership, Red Clay Media became an 8-figure agency supporting a substantial team and handling significant projects like pioneering direct-response ad campaigns on platforms like Facebook and executing large-scale advertising campaigns for renowned brands like Fleet Bank.

Apart from his role at Red Clay Media, Brian has provided consultancy services to various notable companies including Grooveshark and Anomaly, offering his strategic insights and expertise in marketing and data-driven decision-making.

In 2011, Brian Rice joined The Fearless Group as a partner, where he contributed his data-driven strategies to enhance brand communications, showcasing his versatility and ability to adapt to different business environments.

Further expanding his entrepreneurial pursuits, Brian delved into the mobile analytics and marketing technology space in 2013 with Gocella, a venture-backed company that achieved significant revenues within a short period by leveraging custom databases to extract valuable consumer data for targeted engagements.

Throughout his career, Brian Rice has held various prominent positions in esteemed organizations, including CEO at Lendmarx, LLC, Vice President of Growth and Analytics at Policygenius Inc., Consulting CRO at MobSoc Media, Chairman at Gocella, among other strategic roles that highlight his diverse skill set and vast experience in the industry.