Brian Potstra

Brian Potstra is an accomplished visual UX designer with a strong background in product and marketing design, primarily known for his significant contributions at Shopify.

Professional Experience: At Shopify, he held multiple design roles from October 2016 to July 2022:

• Staff Marketing Designer, Global Marketing UX (February 2020 - July 2022)
• Senior Product Designer, Shopify Plus (January 2018 - February 2020)
• Product Designer, Shopify Plus (October 2016 - January 2018)

Key Achievements at Shopify:

• Shepherded the Shopify Plus brand from conception to implementation
• Led creative projects like Black Friday/Cyber Monday (BFCM) campaigns
• Redesigned the Shopify Partners brand
• Designed the Shopify Plus icon and translated the brand into a design system
• Created the first Shopify Plus Product - the wholesale channel storefront

Prior Experience: Before Shopify, he worked at Boltmade (February 2013 - October 2016) and ran a freelance design consultancy called bpdesign.ca from 2005 to 2016.12

Current Role: As of November 2022, Brian is working as a Principal Designer at Elastic.3