Brian Murphy

Brian Murphy is the Head of Gaming Go-To-Market (GTM) at AppsFlyer, a prominent marketing technology company specializing in mobile app analytics and attribution. He has a rich background in sales and marketing within the gaming and advertising technology sectors, with over 12 years of experience focused on these industries.

Professional Background

• Current Role: As the Head of Gaming GTM at AppsFlyer, Brian Murphy leads strategies that cater specifically to the gaming sector, emphasizing mobile marketing and user acquisition.
• Previous Experience:
  • Co-Chair of the Mobile Programmatic Working Group at the Interactive Advertising Bureau (IAB) since December 2014.
  • VP of Business Development at Buildbox (2018-2019).
  • Senior Director roles at Verizon Media and Yahoo, where he focused on mobile app economy and publisher relations.
  • He also held various sales positions at companies like Flurry, Adknowledge, and Super Rewards, contributing to his extensive expertise in mobile advertising.13

Skills and Expertise

Brian is known for his ability to create compelling value propositions and navigate the complexities of the gaming industry, especially in light of recent changes in data privacy regulations that impact mobile advertising. His insights into gaming mergers and acquisitions highlight his deep understanding of market dynamics and user acquisition strategies.23

Education and Languages

Brian is fluent in English and has limited proficiency in Spanish, which complements his professional interactions in diverse markets.1

Overall, Brian Murphy's leadership at AppsFlyer positions him as a key figure in shaping marketing strategies for gaming companies navigating the evolving landscape of mobile technology.