Brian Moran

Brian Moran is the CEO and Founder of the 12 Week Year, a transformative approach designed to help individuals and organizations achieve more in 12 weeks than others do in a year. His work focuses on enhancing performance through a structured system called Periodization, which was initially developed for athletic training and adapted for business use. This method emphasizes focus, concentration, and a sense of urgency to drive results and improve life balance .124

Professional Background

• Experience: Moran has over 30 years of experience as a corporate executive, entrepreneur, consultant, and coach. Before founding the 12 Week Year, he held leadership roles at notable companies such as PepsiCo and UPS. He also co-founded Bio Care, which provided on-site health screening services .125

• Publications: He is the co-author of the New York Times bestseller The 12 Week Year, which outlines principles for effective execution and goal achievement. This book has been widely adopted by various organizations, including Allstate and MassMutual .26

Educational Background

Moran earned a Bachelor's degree in Business & Management from Michigan State University (1980-1984) .1

Contributions and Philosophy

Moran's philosophy centers around bridging the gap between knowledge and action. He believes that many individuals struggle not with ideas but with implementation. His system encourages breaking down annual goals into manageable 12-week plans, fostering clarity and momentum while reducing stress .34

In addition to his business ventures, Moran is actively involved in mentoring entrepreneurs and engages in charitable work with organizations like Susan G. Komen .2

Overall, Brian Moran's innovative approach through the 12 Week Year has positioned him as a leading figure in productivity and performance improvement across various sectors.