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Brian McCarthy
Principal at Performing Ideas
Brian McCarthy is an external collaborator and speaker at IESE Business School.12 He holds a Bachelor's degree in Philosophy and English literature from University College Galway (now known as the National University of Ireland).12
Professional Background
McCarthy is the founder and creative director of Performing Ideas, a company he established in 2006.3 In this role, he designs methodologies, tools, and workshops focused on leadership, innovation, and communication.34
Role at IESE Business School
At IESE Business School, Brian McCarthy is involved in several programs:
- He speaks in the full-time MBA program
- He contributes to the Executive MBA program
- He participates in Custom Programs2
McCarthy is particularly involved in the Business Communication Skills Program at IESE. This program focuses on practical communication skills, including body language, structuring presentations, and developing confidence in public speaking.1
Expertise and Teaching Approach
Brian McCarthy is recognized as an expert in:
- Leadership
- Innovation
- Communication4
His teaching style emphasizes practical, tangible skills over abstract concepts. For example, he focuses on specific techniques such as hand placement during presentations and the optimal order for introducing main points.1
McCarthy's approach is interactive and dynamic, incorporating group discussions, lectures, and breakout sessions with coaches. He aims to create an engaging learning environment that helps participants become effective agents of change.1
