Brian LaRoche

Brian LaRoche is the principal of Brian LaRoche Consultancy, a marketing, business development, and sales enablement practice focused on contact center and workforce optimization fields.

With over 40 years of experience in leadership roles within enterprise communication technologies, contact center, and workforce optimization sectors, Brian has a deep understanding of contact center operations, spanning design, sales, marketing, and customer service aspects.

Brian has showcased his expertise through various roles, including serving on the CCW Advisory Board, producing and hosting educational webinars, and contributing as a blogger, podcaster, and guest speaker on topics like interaction analytics, technical solutions, sales, and leadership best practices.

His professional journey includes positions at organizations like CallMiner, Carousel Industries, Earthlink Business, Concord Regional VNA, and One Communications, where he excelled in sales, marketing, business development, product management, and leadership capacities.

Furthermore, Brian's involvement in board positions in healthcare, insurance, education, and non-profit sectors highlights his diverse skill set and commitment to community engagement.

Brian LaRoche's wealth of experience and extensive contributions to the contact center and workforce optimization industries make him a trusted authority in the field.