Brian Lamb

Brian Lamb is one of the co-founders of Trust & Will, a legal technology company that specializes in making estate planning more accessible and affordable.1 He served as the Head of Product at Trust & Will, where he played a crucial role in defining and building the product from the ground up, leading teams in Product, Design, and Engineering.5

Career at Trust & Will

Brian Lamb joined Trust & Will in its early stages, becoming part of the founding team alongside Cody Barbo (CEO) and Daniel Goldstein in 2017.12 His involvement in the company's inception was pivotal, as he contributed to the ideation process that led to Trust & Will's creation in October 2017.3

Roles and Responsibilities

Throughout his tenure at Trust & Will, Brian Lamb has held various positions:

1. Co-Founder and Head of Product: In this role, he was responsible for product development and strategy.5
2. Chief Strategy Officer (CSO): He served in this position from November 2017 to December 2021.6

Company Growth and Achievements

During Brian Lamb's time at Trust & Will, the company has experienced significant growth and success:

• Raised over $50 million in funding1
• Assisted hundreds of thousands of families in creating estate plans1
• Formed partnerships with major financial institutions like Bank of America, USAA, and Navy Federal1
• Revolutionized the estate planning industry by making it more accessible and affordable2

Professional Background

Brian Lamb's LinkedIn profile (username: brianlambco) provides insights into his professional background and involvement with Trust & Will.4 His expertise in product development and strategy has been instrumental in shaping Trust & Will's innovative approach to estate planning.

Brian Lamb's role as a co-founder and his contributions to Trust & Will's product development have been crucial in the company's mission to modernize and simplify the estate planning process for Americans.3