Brian Kirkbride

Brian Kirkbride is a prominent figure in the fitness industry, currently serving as the Co-Executive Chairperson at Assault Fitness. However, his role extends far beyond this single position.

Career and Achievements

Brian Kirkbride is the co-founder and co-CEO of FitLab Inc., a company he established in 2019 along with Mike Melby.1 Both Kirkbride and Melby are former executives from Nike and New Evolution Ventures, bringing significant experience to their venture.1

FitLab Inc. is an integrated fitness platform that aims to redefine the fitness industry by seamlessly combining various elements:

• Boutique studios
• Mass participation events
• Equipment manufacturing
• At-home training experiences

Under Kirkbride's leadership, FitLab has developed a portfolio of 11 brands, including studios, equipment, and experiences.3

Recent Acquisitions

In a significant move, FitLab recently announced the acquisitions of Assault Fitness and RPM Training.14 This strategic decision has positioned FitLab to offer a comprehensive suite of fitness solutions, from equipment to studio experiences.

Background and Experience

Prior to founding FitLab, Kirkbride held key positions in various organizations, including:

• Nike
• Highland Capital
• Cesena Football Club
• Ragnar Events LLC
• ELECTRIC5

Social Media Presence

Brian Kirkbride maintains an active presence on social media platforms:

• LinkedIn: His username is briankirkbride
• Twitter: His handle is @bkirkbride5

Kirkbride uses these platforms to discuss FitLab's initiatives and share insights about the fitness industry.24

Brian Kirkbride's extensive experience in the fitness and sports industries, combined with his entrepreneurial vision, has positioned him as a influential figure in the evolving landscape of integrated fitness solutions.