Brian Irving

Brian Irving is the Chief Marketing Officer (CMO) at Lyft, having taken on the role on March 20, 2024. He brings over two decades of extensive experience in marketing and leadership from various high-profile technology companies, including Meta, Google, Apple, Airbnb, and Eventbrite. Prior to joining Lyft, he served as the CMO at Eventbrite and held significant positions at Levi Strauss & Co. and Google, where he was involved in major branding initiatives such as developing the "Live There" campaign for Airbnb.123

Irving has a strong educational background with a Bachelor of Arts in International Relations from Michigan State University. His career began in financial analysis and business planning at General Electric and General Motors before transitioning into marketing roles at agencies like Digitas and RAPP.34 Throughout his career, he has been recognized for his customer-centric approach to marketing, emphasizing the importance of building connections between brands and consumers.

In addition to his professional achievements, Irving is also actively involved in community service as a board member of The Trevor Project, an organization focused on suicide prevention among LGBTQIA+ youth.23 His personal journey and commitment to fostering connections are reflected in his work at Lyft, where he aims to enhance the brand's relationship with its users while promoting inclusivity and understanding.4