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Brian Hutchinson
Disruptive Technology & Innovation for Marketing and Commerce (Web3 - Metaverse - AR/VR - AI)
Brian Hutchinson is the Vice President of Production Services at The Mars Agency, a role he has held since his promotion in December 2021. He joined the agency approximately 18 months prior to his promotion and has since played a crucial role in expanding the department's capabilities beyond traditional print media. His work includes integrating emerging print techniques, digital solutions, and augmented reality into marketing strategies, notably leading the award-winning "Virtual Bartender" project for Sanpellegrino at Sam’s Club.12
With over 20 years of experience in the marketing and advertising sectors, Hutchinson has a strong background in shopper marketing and has worked with various prominent brands across retail, consumer packaged goods (CPG), technology, finance, and hospitality.24 His leadership at The Mars Agency positions him at the forefront of innovation in retail marketing, where he emphasizes leveraging technology to enhance in-store campaigns and consumer engagement.23