Brian Hansford

Brian Hansford is a prominent figure in the marketing and demand generation industry, currently serving as an Advisor at Goldcast since June 2023. He also holds the position of Vice President of Growth at LiveRamp, where he leads various marketing initiatives aimed at enhancing demand generation and customer engagement.13

Professional Background

Brian has extensive experience in demand generation and marketing leadership roles. His career includes significant positions such as:

• Senior Director of Demand Generation at Icertis (March 2021 - May 2022)
• Senior Director of Demand Generation at MediaPRO (December 2019 - March 2021)
• Vice President - Client Services, Marketing Technology and Performance Management at Heinz Marketing Inc (June 2012 - February 2019)
• Principal - Chief Marketing Officer at Zephyr 47 (2010 - 2012)
• Director - Strategic and Corporate Alliances at Captaris (2003 - 2006)

Throughout his career, Hansford has focused on developing transformative marketing strategies that significantly increase lead volume and pipeline growth. For instance, during his tenure at MediaPRO, he achieved a 230% increase in targeted lead volume and improved marketing-sourced pipeline by over 65%.12

Education and Certifications

Brian holds a Bachelor of Arts degree in Political Science and Government from the University of Colorado at Boulder. He is also certified as an Eloqua Product Master and has a Demandbase Solutions Certification, showcasing his expertise in marketing technologies.1

Contributions to the Industry

Hansford is recognized for his thought leadership in demand generation. He emphasizes the importance of building trust with audiences and effectively capturing interest through strategic marketing efforts. His insights are valued in discussions about the evolving landscape of B2B marketing, particularly regarding the integration of AI technologies.34

In summary, Brian Hansford is a seasoned marketing professional with a robust track record in demand generation, currently advising Goldcast while leading growth initiatives at LiveRamp.