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Brian Graziano
Design Leader / Service and Product Design
Brian Graziano is a Multidisciplinary Design Leader with a focus on driving innovation through User Research, Service Design, and Change Management.
He partners with enterprise-level organizational leaders to lead multidisciplinary design teams, providing deep customer insights and reducing risk in new product/experience investments.
Brian's expertise ranges from user research, service design, rapid prototyping, testing cycles to change management.
He excels in collaborating with diverse teams including user experience researchers, service designers, UX designers, brand designers, and product managers to create innovative, user-centric solutions that contribute to business success.
Brian Graziano studied Graphic Design for his Bachelor of Fine Arts (BFA) degree at Drake University.
Throughout his career, Brian has held significant roles at various prestigious organizations including Providence, Johnson & Johnson, Gensler, New State, Levy Restaurants, and IA Collaborative.
His experience includes positions such as Director of User Experience, Design Strategist, Studio Leader, Founder, Senior Vice President, and Vice President focusing on experience design, innovation, and research & design strategy.
