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Brian Gleason
Sr. Director of Lifecycle Marketing @ Darkroom | Building brands profitably via lifecycle marketing strategies | Sharing systems and frameworks that help brands delight customers
Brian Gleason is a seasoned marketing professional with over 20 years of experience working with 60+ brands to drive profitable growth through integrated marketing strategies.
As the Senior Director of Retention Marketing at Darkroom, Brian led the development of lifecycle marketing frameworks to guide clients in creating intentional touchpoints throughout the customer journey.
His expertise lies in business development, social media marketing strategy, public relations strategy, content marketing strategy, direct response advertising/marketing, negotiation, new market entry, branding and identity, and company image development.
Brian Gleason holds a B.S.B.A. in Marketing from Shippensburg University of Pennsylvania.
His previous roles include Head Of Strategy at BMG Digital, Director of Ecommerce & Digital Marketing at Woodstream Corporation, Director of Ecommerce & Marketing at Fox Chapel Publishing, Vice President of Marketing at Previnex, Marketing And Public Relations Consultant at Terra's Kitchen, Director of Sales Training at Previnex, Director of Public Relations & Social Media Marketing at Medifast, Inc, Public Relations Manager at Medifast, Inc, Project Manager at Sacunas, and Media Relations Coordinator at Boston Celtics.
