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Brian Gelb
Total Wine - Marketing & Growth - General Manager ex-Uber
Brian Gelb is an accomplished leader with a diverse background in general management, marketing, merchandising, eCommerce, and engineering. He is a seasoned general manager and brand marketer with a strong track record of achieving revenue and profit goals in various industries.
With experience in both private and Fortune 200 companies, as well as PE and VC-backed firms, Brian has a proven ability to drive business success. His specialties include P&L ownership, brand strategic innovation, digital strategy, eCommerce, pricing and promotion strategy, analytics, merchandising, team leadership, creative development, agency management, and change management.
In addition to his impressive corporate experience, Brian Gelb has a military background as a former Navy Nuclear Submarine Officer. His educational credentials include studies in Computer Engineering, Engineering Management, and an MBA from reputable institutions like Georgia Institute of Technology, Old Dominion University, and Villanova University.
Throughout his career, Brian has held key positions in various organizations such as Total Wine & More, U.S. Navy Reserve, Batini Bay, Cargo Systems Inc., Uber, and Kraft Foods Group. His roles have ranged from Wine Merchandising Director to Commanding Officer in the Navy Reserve to General Manager at UberEVERYTHING.
Brian Gelb's professional journey showcases a blend of business acumen, strategic thinking, and leadership skills that have contributed to his success across different sectors and roles.