Brian Geddes

Brian Geddes is a seasoned copywriter and marketing professional currently serving as the Chief Copywriter at Direct Ad Factory since February 2020.1 He is based in Bridgewater, Nova Scotia, Canada.1

Geddes has a diverse background in sales, marketing, and copywriting, with a career spanning over three decades. His professional philosophy centers on the Japanese concept of Omotenashi, which involves anticipating and meeting clients' needs before they are even aware of them.1

Key aspects of Brian Geddes' professional profile include:

1. Expertise in copywriting and storytelling, focusing on engaging human emotion to drive business results.1
2. Specialization in direct response advertising and behavioral psychology in marketing.1
3. Experience in various roles, including National Marketing Specialist at Fix Network World and Sales Manager at The Telegram.1
4. Previous positions as Native Advertising Consultant at Tapstone and Director of Performance Sales at MediaNet® by Casale Media.1

Geddes emphasizes the importance of human-centric writing in all marketing collateral, believing that sustainable revenue and sales are driven by unique storytelling.1 His approach focuses on three key pillars: understanding the client's problem, offering the best solution, and illustrating the positive impact of that solution.1