Brian Gaffey

Brian Gaffey is a Partner at Bain & Company, a global management consulting firm.13 He is based in Boston and specializes in Customer Strategy and Marketing, with deep expertise in B2B Commercial Excellence.2

Professional Background

As a Partner at Bain & Company, Brian Gaffey focuses on helping businesses improve their sales management and commercial strategies. His work involves:

• Developing and implementing tailored solutions for sales organizations
• Transforming commercial strategies to achieve sustained momentum
• Assisting companies in optimizing their front-line sales teams1

Areas of Expertise

Brian Gaffey's expertise includes:

• B2B Commercial Excellence: He has in-depth knowledge of business-to-business commercial strategies.2
• Sales Management: Gaffey helps companies improve their sales performance, including talent management, behavior optimization, and compensation planning.1
• Go-to-Market Strategies: He is involved with Coro®, a suite of digital solutions that aligns people, processes, and technology in integrated commercial systems.1

Professional Network

Brian Gaffey maintains a strong professional presence on LinkedIn, where his profile username is bgaffey. He has over 500 connections on the platform, indicating a robust professional network in his field.3

Brian Gaffey's role at Bain & Company and his expertise in sales management and commercial strategies position him as a valuable resource for businesses looking to enhance their sales performance and market strategies.