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Brian Frank
Research-driven digital experience and product strategist at Canada Life
Brian Frank is a highly skilled professional with a 20-year career in cross-functional team and project leadership, user experience, research, creative, and customer-facing roles.
He has vast experience working with digital and IT teams across different industries such as startup, Fortune 500, B2B, financial, healthcare, higher education, e-commerce, and publishing.
Brian has a proven track record of solving complex and ambiguous problems that involve user experience, technology, and business considerations, engaging with numerous stakeholders directly.
His expertise includes guiding decision-makers and teams with clear direction through various research and analysis methods, from rapid usability tests to lengthy foundational research projects using mixed methods.
Brian excels in conceptualizing and facilitating innovative yet practical ideas, designs, and solutions, envisioning the best direction and steps forward to build, learn, iterate, and accomplish desired outcomes.
He takes accountability for decisions and recommendations, sharing responsibility for execution by proactively identifying, anticipating, and adapting to risks and changes.
With a keen ability to adapt to evolving needs and skill requirements, Brian has experience in diverse areas such as business analysis, content writing/editing, project management, UX research, market research, UX design, and more.
Brian is committed to continuous learning and plays a key role in driving strategic and organizational change. He has established a UX research practice, developed process improvement frameworks, and methodologies for technology roadmapping, project management, and emerging technology evaluation.