Brian Farmer

Brian Farmer is a seasoned leader and creative professional with over 12 years of management experience. He currently holds the position of Senior Director, Content & Strategy at MoreYellow, based in San Diego, California.1

Career Highlights

• Director of Partnership Strategy at Loaded (July 2021 - Present)
• Brand Strategist / Partnership Operations at 100 Thieves (February 2020 - May 2021)
• Managing Editor at Highsnobiety (January 2017 - December 2019)

During his time at Highsnobiety, Brian:

• Commanded daily editorial operations and SEO best practices
• Collaborated with leadership to determine content strategy
• Cultivated brand partnerships with major companies like Nike, Adidas, Apple, and Microsoft
• Developed and implemented multi-platform branded content initiatives
• Managed an international team of writers, social editors, and freelancers1

Earlier Career

Brian's career in content and strategy began at Highsnobiety, where he progressed through various roles:

• Senior Editor (2015-2017)
• Editor (2013-2015)
• Staff Writer (2012-2013)

During this time, he significantly increased overall traffic, developed editorial strategies, and published thousands of stories on topics such as sneakers, fashion, music, and culture.1

Education

Brian holds a Bachelor's degree in Criminal Justice and Corrections from the University of Central Florida, where he was a Bright Futures Scholarship recipient with a GPA of approximately 3.7.1

Brian Farmer's career trajectory demonstrates his expertise in content strategy, brand partnerships, and editorial management, making him well-suited for his current role as Senior Director, Content & Strategy at MoreYellow.