Brian Diehl

Brian Diehl is an experienced B2B strategist and SaaS expert currently serving as the Vice President of Industry Strategy & Partnerships at viax.io, a position he has held since May 2021.1 With over 24 years of experience in the technology industry, Diehl has established himself as a leader in digital transformation, marketplaces, and innovative customer experience (CX) strategies.12

Career Highlights

Current Role:: At viax.io, Diehl is responsible for developing industry strategies and fostering partnerships to drive the company's growth and market presence.1

Previous Positions::

• Vice President of Strategy, B2B at Mirakl
• Vice President, CX Industries at SAP Customer Experience
• Global Lead for B2B, Manufacturing, and Energy Industries at SAP Customer Experience
• IT Director roles at Doosan Infracore and Ingersoll Rand

Expertise and Focus Areas

Diehl's career has centered around:

• B2B commerce and digital transformation
• SaaS (Software as a Service) solutions
• Customer experience (CX) strategies
• Industry-specific technology solutions, particularly in manufacturing, energy, and automotive sectors

Education and Background

Brian Diehl holds a BS degree from Penn State University, which he obtained between 1992 and 1996.1 His early career included co-op experiences at Hughes Space and Communications and GE Plastics, providing him with a diverse foundation in engineering and manufacturing.1

Professional Insights

Diehl is an advocate for the potential of B2B commerce, highlighting its significant market opportunity. He has noted that the US B2B e-commerce market is expected to reach $3.07 trillion, emphasizing the importance for CMOs to embrace B2B commerce strategies.3

Brian Diehl's LinkedIn profile (username: brian-diehl-b881a91) serves as a comprehensive record of his professional journey and expertise in the B2B technology landscape.1