Brian deWerff, a graduate of Michigan State University, has had an impressive career in the customer development and sales industry. With years of experience working in various roles at Hormel Foods and Mondelēz International, he has gained valuable insights and skills that make him uniquely qualified for his current role as Vice President Of Channel Sales- C-Store at Mondelēz International.

Brian's expertise lies in customer development, shopper insights, and category analysis, which has enabled him to form lasting business relationships with major retailers such as Kroger and Supervalu. He has previously held positions as Director of Shopper Insights and Customer Development- Kroger Team at Mondelēz International, Senior Customer Executive at Kroger Team- Hormel Foods, and Customer Executive- Supervalu at Hormel Foods.

In his current position at Mondelēz International, Brian is responsible for leading and executing sales strategies that drive growth in the convenience store channel. His strong leadership skills, customer-centric approach, and analytical mindset have been critical in enabling his team to achieve success in this highly competitive industry.