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Brian deWerff
VP Commercial Integration and Strategy
Brian deWerff is currently the Senior Vice President and General Manager for Commercial Integration and Strategy at Perfetti Van Melle, overseeing the company's operations in the U.S. and Canada. He assumed this role in September 2023, shortly after Perfetti Van Melle acquired Mondelez International’s gum business, which includes well-known brands such as Trident and Dentyne.13
Career Background
Brian deWerff began his career in 2005 as a Sales Analyst at Hormel Ethnic Products. He progressed through various roles at Hormel Foods, including Category Analyst and Senior Customer Executive, before moving to Mondelēz International in 2014. At Mondelēz, he held several leadership positions, including Director of Shopper Insights and Vice President of Channel Sales, where he focused on category development and sales planning.13
Education
He earned a Bachelor of Science degree in Economics from Michigan State University in 2005.23
Personal Life
Brian resides in Glen Ellyn, Illinois, with his family and enjoys golfing in his spare time.3
