Brian Casel

Brian Casel is a seasoned entrepreneur and the founder of ZipMessage, a platform designed for asynchronous communication through video, audio, and text messages. This tool is particularly popular among professional coaches, consultants, and remote teams, facilitating seamless client interactions and project management. In March 2023, Casel announced a rebranding of ZipMessage to Clarityflow, reflecting a strategic shift to better serve the coaching industry by enhancing user experience and functionality tailored to coaches and their clients.12

Professional Background

Casel has a robust background in software product design and development. He has founded several successful businesses, including:

• ProcessKit: A SaaS product focused on creating repeatable business processes, which he sold in January 2022.
• Audience Ops: A content marketing service for B2B companies that he exited in September 2021.
• Restaurant Engine: A website solution for the restaurant industry that he sold in 2015.

His career began as a web designer, where he provided consulting services before transitioning into product development.134

Contributions and Influence

In addition to his entrepreneurial ventures, Casel is active in the podcasting community. He hosts shows like Bootstrapped Web and Open Threadds, where he discusses insights from his experiences in software and design.13 His approach often emphasizes building in public, sharing progress and lessons learned from his various projects.

Overall, Brian Casel has established himself as a significant player in the SaaS landscape, leveraging his expertise to create tools that enhance communication and operational efficiency for businesses.