Brian Carl

Brian Carl, a seasoned marketer with extensive experience in customer loyalty programs, seeks to revolutionize the way retailers approach customer loyalty. Brian notes that the increasing number of choices available to customers and their need for control have made customer loyalty a challenge for retailers. Brian has worked with various retail and media organizations, including Clarus Commerce, Clear Channel Radio, and Porter and Chester Institute.

Brian studied Disruptive Strategy with Clayton Christensen in Harvard Business School's HBX program, where he acquired the necessary skills to bring innovation to customer loyalty programs. He also has a Bachelor of Arts degree in Music Industry from SUNY Oneonta.

According to Brian, loyalty programs have lagged behind the changes in retail, and most still focus on the traditional points model. He feels that this approach does not resonate with the customers' expectations in an instant society. Brian believes that loyalty programs still have a place in today's retail environment but cautions that organizations need to ensure their programs align with their customers' desires and offer compelling value propositions.

As a Senior Director of Marketing at Clarus Commerce, Brian now works on creating innovative loyalty programs that go beyond the traditional points model. In his previous role as Social Media Analyst at Porter and Chester Institute, Brian helped develop, execute and track social media campaigns. Before joining Porter and Chester Institute, he was the Promotions and Online Content Director at Clear Channel Radio, where he oversaw all promotions and marketing initiatives across the radio stations.