William & Mary

George Mason University – Costello College of Business

Trinity College Dublin

Traxo

Chief Revenue Officer

Senior leader responsible for all revenue generating activities for this leading marketing data software company.

Attribution

Sales and revenue leadership consulting firm providing fractional Chief Sales Officer, Chief Revenue Officer, and Vice President of Sales services to SaaS start-ups.

Services include, but are not limited to:
- General sales leadership/management/strategy
- Sales and revenue management best practice implementation
- CRM optimization
- Commission plan building/optimization
- Deliver sales messaging/updates at board meetings
- Strategy and deal closing
- Negotiations and contracting
- Run weekly sales meetings
- Conduct pipeline review/1:1s with sales team
- Revenue forecast modeling

The Butler Did It Consulting

Founder

Senior leader responsible for all revenue generating activities at this travel industry software company.

Chief Sales Officer

Advisor to the Founder/CEO as well as the wider organization.

SalesIntel.io

Advisor

Leader of the sales organization at growth oriented DaaS/SaaS sales & marketing intelligence start-up. Led a fully distributed team of 20 account executives and 5 sales directors. More than tripled monthly revenue and more than doubled the size of the team within 6 months of joining. Utilized a complete sales tech stack including SalesIntel (Sales Intelligence), Salesforce (CRM), Outreach (Sales Enablement), ExecVision (Call Coaching), PandaDoc (Contract Management), LinkedIn Sales Navigator, and more to run an efficient, high velocity, full cycle, inside sales motion. Executive team member involved in strategic decision making and reporting directly to the Founder/CEO.

Vice President, Sales

Led the major pivot in customer acquisition strategy from B2C to B2B in 2018. Built and led inside sales organization from scratch in 2019 and achieved 10X increase in monthly revenue. Executed new customer prospecting strategy with a combination of internal and external resources using cutting edge ABM (Account Based Marketing) techniques and systems such as Everstring, Clearbit, DemandBase, and Outreach.io.

Upside Business Travel

Head of Commercial Sales

Product owner of native mobile applications within Upside leading agile teams to deploy strategic direction of our mobile apps for both iOS and Android. Plan for our rapid growth and define product road maps to support it. Customer focused approach with sound judgment based on metrics. Sprint planning that gets products out the door and drives features that make them better every day. 

Specific responsibilities include:
- Release Planning
- Road Map
- Build requirements (specs + stories)
- Plan Sprints + commit w/ engineers
- Support engineers throughout sprints
- Work with Quality Assurance Team 
- Promotions + Release Notes
- Bugs + Incidents

Director, Product, Native Mobile Apps

Product owner of travel systems within Upside leading agile teams to implement a wide range of user experiences as well as backend system technologies and integrations. Plan for our rapid growth and define product road maps to support it. Customer focused approach with sound judgment based on metrics. Sprint planning that gets products out the door and drives features that make them better every day. 

Specific responsibilities include:
- Release Planning
- Road Map
- Build requirements (specs + stories)
- Plan Sprints + commit w/ engineers
- Support engineers throughout sprints
- Work with Quality Assurance Team 
- Promotions + Release Notes
- Bugs + Incidents

Director, Product, Travel Systems

Upside is the latest travel innovation from Priceline founder and industry icon Jay Walker. Unlike Priceline, which serves leisure travelers, Upside is focused on changing the face of business travel. The service was in beta testing for much of 2016, but is now fully launched to the public. Discover how we're turning the way we buy business travel upside down at www.upside.com.

As Director, Travel Partnerships, I took charge of travel industry relationships including Sabre, Expedia Affiliate Network (EAN), hotel chains, management companies, airlines, risk management providers, etc. These relationships ensured Upside had access to the best in content, pricing, and service offerings from third party partners.

Director, Travel Partnerships

- Sell directly to and manage multiple supplier partner accounts in the Americas
- Manage global supplier relationship with Americas member and alliance agencies to drive revenue growth
- Responsible for analysis and communications member agencies regarding quarterly results
- Create and lead the quarterly Global Hotel Program briefing
- Lead account managers meeting at member agencies with Radius partners
- Lead efforts with Radius Go, our off-GDS booking solution

Radius Travel

Director, Global Supplier Relations, Americas

Member of senior leadership team managing a multinational team of 13 people based in USA, UK, and Singapore in the following departments:
 - Global Implementation Management – new multinational client implementations, client expansions into new countries, ad-hoc client projects, global hotel program rate loading/auditing
 - Client Technology – deployment and maintenance of third-party tools including global quality control system, online booking tools, profile tools, and pre-trip approval systems
 - Marketing – brand management and sales support including website, network extranet, advertising, trade shows, press, CRM system management (Salesforce.com), and Radius network meetings
 - Bid Management – direct sales support including proposal writing, presentations, and pricing

Head of Global Services

Lead team of Agency Account Directors to manage all elements of the Radius relationship with member travel management companies in North America as well as the Global Project Management Team.  

The agency directors are responsible for working across the Radius team and Radius Network to deliver value including:

-	Global Sales & Service Support
-	Global Program Implementation
-	Global Account Management training and support
-	Global Data Aggregation, harmonization and metrics
-	Radius Network interaction and engagement
-	Global Supplier Program optimization and support
-	Administrative Issues 
-	Quarterly Business reviews (To monitor the value we jointly deliver)

The Global Project Management Team is responsible for new client implementations globally and change management for current clients.  Team members based in North America, Europe and Asia.

Head of Global Sales & Service

- Responsible for all business development activities for the organization
- Ultimately responsible for all new client acquisitions
- Oversee national sales team
- Manage all sales operations
- Contract and pricing negotiations
- Partner on marketing strategies

Vice President, Business Development at ADTRAV Travel Management

• Direct Americas-based sales activity of global travel management services to multinational clientele through complete sales cycle
• Utilize consultancy sales to exhibit expertise in global travel marketplace as well as Radius’ 90 agencies spread across 80 countries around the world
• Responsible for the principle relationship between Radius and seven key shareholder agencies in the United States
• Work with sales and account management teams at agencies from lead generation through the RFP process to implementation
• Sales lead for design and implementation of Salesforce.com

Director, Global Sales

• Promoted to join a new division of Hertz sales overseeing the largest and most strategically important global accounts
• Assigned travel industry and commercial accounts totaling over $400 million in annual global car rental spend
• Negotiate contracts, grow revenue and manage global relationships with the procurement and travel departments of organizations such as SAP, Tyco International, BASF, MARS, Unisys, St. Gobain and Avaya
• Manage extensive travel industry partnerships with Marriott and Vacation.com, one of the world’s largest agency groups
• Design and direct strategy for the half-million dollar annual Hertz advertising and marketing budget for Vacation.com
• Responsible for cultivating relationships and conducting RFP responses with assigned target Fortune 500 companies 
• Signed and launched Hertz’s first corporate account, Marriott International, to car sharing product, Connect by Hertz

Hertz

Global & Strategic Account Manager

• Oversaw the Mid-Atlantic Region of the discretionary sales division, managing major partnerships with travel industry companies such as Marriott and Amtrak as well as travel agencies throughout the region
• Administered web and call center transfer programs, joint marketing opportunities and on-site locations with partners
• Promoted Hertz to approximately 1,000 travel agencies through agent incentives, discounts, education and personal visits
• Managed, motivate and develop administrative sales staff as well as field sales team
• Negotiated, signed and implemented a new national partnership with major hotel chain, Extended Stay Hotels
• Successfully negotiated for a new Hertz location at the largest Amtrak car rental station at Union Station, Washington, D.C., reestablishing Hertz in the nation’s capital with projected annual revenue to exceed $2.5 million

Regional Sales Manager, Travel Industry & Partnership Sales

• Responsible for managing current accounts as well as identifying and signing new accounts with direct sales strategies
• Achieved 437% of quota in 2006 by signing over 630 new corporate accounts against the sales quota of 144
• Received a company record 19 national sales awards while generating a record $1.7 million in revenue in final two years
• Managed and grew existing accounts, serving as liaison for nearly 1,000 companies including 40 large accounts, such as ExxonMobil, Time Warner, Sprint, BearingPoint and Gannett, worth over $25 million in annual renewable revenue
• Utilized a strategy of personal attention and quick problem resolution to retain and grow accounts
• Developed an innovative cross-selling lead generation program which became utilized throughout the country
• Promoted from Sales Representative to Account Representative to Senior Account Representative within two years

Senior Account Manager, Corporate Sales

• Member of three person government sales team responsible for over $110 million in annual revenue
• Responsible for government contract oversight, program implementation, customer service and travel agency relations
• Coordinated all Hertz advertising and marketing for the government and government association markets
• Exhibited and promoted Hertz at government conferences, meetings, and trade shows

Brian Butler