Brian Bonnett

Brian Bonnett is the CEO and founder of Bonkers Toys, a company he established in 2015, specializing in toys inspired by popular YouTube channels and mobile games. Based in San Diego, California, Bonnett has a strong background in the toy industry, having held various leadership roles prior to founding Bonkers Toys.

Professional Background

• Current Position: CEO at Bonkers Toys (March 2015 - Present)
• Previous Roles:
  • President at Goldie International Inc. (2011 - 2014)
  • Vice President at Jasman Toys (2004 - 2009)
  • Vice President of International Sales at X-Concepts LLC (1999 - 2004)

Bonnett's expertise encompasses product development, sales, marketing, and brand building. He has successfully grown companies from the ground up, establishing partnerships with major retailers like Target and Walmart.13

Education

Bonnett graduated with a Bachelor of Science in Finance from San Diego State University in 1995. His education played a significant role in shaping his business acumen, particularly in understanding financial models and managing cash flow.23

Key Achievements

Under Bonnett's leadership, Bonkers Toys became the first licensee for the popular YouTube channel Ryan's World, launching successful products such as the Giant Mystery Egg. The company has also partnered with other creators like LankyBox and Moriah Elizabeth, expanding its product line significantly.35 Bonnett emphasizes the importance of understanding "New Media" trends to stay competitive in the toy industry.46

Bonnett's journey reflects a blend of entrepreneurial spirit and strategic foresight, positioning Bonkers Toys as a leader in the rapidly evolving landscape of children's toys influenced by digital media.