Brian Best

SVP Digital Marketing & Marketing Technology - eCommerce - Growth Marketing - CRM - Loyalty - Omnichannel - Digital Products - Digital Media - Social Media - Mobile - Voice

Summary

Brian Best is a seasoned marketing and technology executive with over 20 years of experience in developing and implementing digital marketing, eCommerce, and CRM strategies. With a proven track record of executing successful growth marketing strategies, implementing innovative digital products, and building high-performance teams, Best has specialized in industries such as hospitality, hotel, resort, restaurant, food & beverage, retail, entertainment, fitness, home services, and higher education. 
Best's expertise lies in developing and executing strategic visions, fostering team leadership, cross-functional collaboration, and implementing process improvement. He has also excelled in contract negotiation, strategic partnerships, and vendor management. Best's skills in digital marketing strategy include full-funnel growth marketing, digital media strategy, search engine optimization, pay-per-click advertising, content strategy, social media engagement, and more. 
In terms of digital products and eCommerce, Best has expertise in product development, user experience, website design, mobile app design, and agile development. He also specializes in customer segmentation, acquisition, retention, and loyalty programs in CRM and customer lifecycle management. Best has experience working with a wide range of marketing tools such as Salesforce Marketing Cloud, Adobe Marketing Cloud, HubSpot, Eloqua, Unica, and Microsoft Dynamics. 
Best's educational background includes studying at Albuquerque Academy and completing his Bachelor's Degree at the University of Puget Sound. He previously held executive positions such as SVP Digital Marketing at Neighborly®, Vice President Digital Marketing, Loyalty and eCommerce at Tropical Smoothie Cafe, Head of Digital Marketing, CRM, and eCommerce at P.F. Chang's China Bistro Inc., Associate Vice President Digital Strategy and Marketing at Arizona State University, Vice President eCommerce and Digital Marketing at Boyd Gaming, Corporate Internet Marketing Lead at Caesars Entertainment Corporation, Director Digital Marketing at Golden Entertainment, Inc., and Director Marketing and Internet Communications at Wellbridge. 