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Brian Bessire
Marketing Strategist
Brian Bessire is the Executive Director of Marketing at the Cornell SC Johnson College of Business. He has been with the college since September 2019, initially serving as the Associate Director of Marketing Communications before being promoted to his current role in November 2022. In his position, he oversees the development and execution of omnichannel marketing strategies and communications for the college, which includes specialized master’s programs across its three schools.12
Before joining Cornell, Bessire led marketing, analytics, and user experience initiatives at Ithaca College for five years. His earlier career includes various digital communications roles at the Smithsonian Institution in Washington, D.C., where he contributed to launching the organization’s first national advertising campaign.1
Bessire holds a Bachelor of Science in Communication from Cornell University. He is actively involved in his family life, enjoying time with his three children, as well as hobbies such as making music, traveling, reading, and home improvement projects.1
