Brian Atz

Brian Atz is a seasoned product management leader with 15 years of experience, with a significant focus on people leadership over the past 7 years.

His track record showcases proficiency in establishing product vision, strategizing, and designing roadmaps to introduce cutting-edge digital products that resonate with consumers and drive revenue.

Brian has honed his skills in managing the entire lifecycle of both B2C and B2B SaaS products, fostering strong relationships with various stakeholders including executives, colleagues, partners, and customers.

With a knack for big-picture thinking and customer-centric approaches, Brian excels in steering teams towards data-informed decision-making using contemporary product management methodologies.

He is deeply passionate about cultivating top-performing product teams and has a robust background working across Fortune 500 companies as well as entrepreneurial ventures.

His areas of specialization encompass product leadership, business strategy formulation, cross-functional collaboration, product vision articulation, OKR development, roadmap creation, coaching and team leadership, product evangelism, and go-to-market planning for SaaS products.

Brian holds an MBA with a focus on Marketing & Strategy as well as a BBA with High Distinction in Finance & Accounting, both from the University of Michigan's Stephen M. Ross School of Business. Additionally, he has pursued education in Digital Marketing from General Assembly.

His professional journey includes roles such as Lead Product Manager at Groupon, Senior Manager of Digital Product Management at Allstate Identity Protection, Head of Product at U.S. Cellular leading Innovation Products, and experience as a Project Leader at Boston Consulting Group (BCG). Brian has also served in various capacities ranging from an Assistant Brand Manager Intern at Wrigley to Founder & CEO at intelli-Diet, and Co-Founder and Product and Marketing Strategy Consultant at Flight Digital Media.

Brian Atz brings a wealth of diverse experience and expertise to the table, making him a valuable asset in the realm of product management and strategic leadership.