Aurora University

Geneva High School

Senior Research Associate at GfK

Responsible for managing all stages of the market research project cycle including:
-Designing and developing questionnaires and discussion guides,
-Identifying and writing up analytical findings,
-Visualizing and reporting quantitative and qualitative data,
-Report writing and taking deliverables to the next level,
-Working in marketing research software packages.
-Responsible for nurturing and developing strategic client relationships

Reach3 Insights

Senior Research Consultant

• Manage and coordinate custom agile quantitative package/shopper research projects, including PackFlash Core/Plus/360 from design, analysis, and interpretation of results
•. Partner across programming and studio departments to ensure smooth project lifecycle
• Work independently to translate data into insights that inform client business outcomes – data analysis includes marriage of quantitative survey results and qualitative verbatims from open ends, focus groups, and eye tracking.
• Build and maintain strong client relationships among Fortune 500 brands, including coordination with international clients across a broad spectrum of categories (Personal Care, CPG, Health, Retail).
• Draft analysis and interpretation of project insights; prepare client ready reports and present insights to category brand managers and wider brand teams
• Mentor and train entry level employees with analysis and project design.

Behaviorally

Insights Manager

-Consult/analyze syndicated studies for consumer trends via Roper Reports Worldwide, Roper Reports US, and GfK MRI databases.
-Provide high-level global and US consumer insights for clients among broad spectrum of industries including automotive, CPG, finance, direct selling, and alcohol.
-Mastery of statistical software/quantitative data running (SPSS), analyzing, fact-checking and preparing client-ready stories with our global and US syndicated studies.
-Assist with marketing of teams - including blog writing/working with marketing department

Senior Research Associate

-Member of the Consumer Life team - assist with annual syndicated studies for consumer trends via Roper Reports Worldwide, Roper Reports US, and MRI databases.
-Deliverable creation – including designing slides, fact checking, headline writing, and critical thinking.
-Assist with marketing of teams - including blog writing/working with marketing department
-Member of UX (User Experience) team – custom qualitative research testing human interactions with products – responsibilities include notetaking, moderating, preparing client ready stories.

Research Associate

-Report directly to Sales & Marketing Manager and Owner.
-Assist with identifying, prospecting, soliciting and securing revenue through corporate meetings, retreats and outings
-Assist with identifying, prospecting, soliciting and securing National and International memberships
-Assist with identifying, prospecting, soliciting and planning special events and grassroots marketing efforts to increase brand awareness of the club
-Assist with departmental office administration, including answering the phone, maintaining and ordering supplies, sending marketing collateral, updating sales prospect database, preparing proposals, turnover forms and other general administration responsibilities
-Participate in special projects and assignments as requested

Rich Harvest Farms

Sales & Marketing

-Set up and facilitate presentations in front of various types of audiences (i.e. local Chambers of Commerce, community groups, golf clinics etc.)
-Assist in the development of marketing plans for RHF events and programs
-Assist in community outreach campaigns, including submitting articles for local community newsletters
-Maintain up to date databases including the International Crown, Palmer Cup and 2015 Western Amateur Volunteer Database
-Conduct research and compile reports
-Maintain myself to the high standards set by Rich Harvest Farms in appearance, demeanor, and in all communication

Marketing Intern

-Provide "Truly Outstanding Customer Service" to consumers searching for sporting goods by offering a "First in Class Customer Experience."
-Work near full-time hours while managing to attend school full time.
-Continuously improve brand/product knowledge through 3point5 Retail Product Training and by attendance at the Spring 2014 Expo
-Merchandise Athletics, Fitness, and Footwear departments.
-Organize warehouse by department.

MC Sports

Sales Associate

-Supervise and provide food and refreshments for group picnics
-Collected and distributed redemption cards from guests
-Engage guests with baseball conversation

Brett Willman